Do You Have Send Fear?

Send fear.

Most people who use email marketing know the feeling. You’ve put together what you think is a wonderful email, you’ve uploaded your list, you’re ready to hit send, but wait…

You start second guessing yourself.

You start asking questions like:

Did I upload the right list?

Did I make sure I suppressed a list?

Does my CTA work?

Are my images going to show up for readers?

Email marketing anxiety. But you can avoid all of this! Here are a few tips on how to alleviate send fear.

  1. TEST! This seems simple but you always need to test your emails. Hit up Litmus to make sure your emails are going to look great in every browser.
  2. Before testing, make sure you set yourself up for success by using a mobile-ready template. You can have a designer/developer do this or you can head over to Campaign Monitor to check out their template builder.
  3. Double check your list. Hard bounces and spam alerts can really hurt you in the long run. Make sure you’re running your list through a tool like Briteverify before sending.
  4. Double check all of your links. Click on every single link in your email before sending. Nothing is more embarrassing than a broken link.

These are just a few ways to alleviate your email marketing send fear. Do your due diligence and keep sending out those kick ass emails.

 

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