Most people who use email marketing know the feeling. You’ve put together what you think is a wonderful email, you’ve uploaded your list, you’re ready to hit send, but wait…
You start second guessing yourself.
You start asking questions like:
Did I upload the right list?
Did I make sure I suppressed a list?
Does my CTA work?
Are my images going to show up for readers?
Email marketing anxiety. But you can avoid all of this! Here are a few tips on how to alleviate send fear.
- TEST! This seems simple but you always need to test your emails. Hit up Litmus to make sure your emails are going to look great in every browser.
- Before testing, make sure you set yourself up for success by using a mobile-ready template. You can have a designer/developer do this or you can head over to Campaign Monitor to check out their template builder.
- Double check your list. Hard bounces and spam alerts can really hurt you in the long run. Make sure you’re running your list through a tool like Briteverify before sending.
- Double check all of your links. Click on every single link in your email before sending. Nothing is more embarrassing than a broken link.
These are just a few ways to alleviate your email marketing send fear. Do your due diligence and keep sending out those kick ass emails.