Time for Marketers to Start Driving Holiday Sales

It’s that time of the year again. Want to drive holiday sales? The hustle starts now. Don’t wait until it’s too late to start sending your emails, launching your ad campaigns and getting in front of your target audience.

Rather than writing out a bunch of tips and tricks here for you to follow, we decided to just gather some of the best holiday tips and tricks from around the internet and give them all to you here! Hunker down for a bit, do your reading and then start driving sales.

Here are some of the best resources we could find on how to starting driving holiday sales, right now.

The Ultimate Guide to Holiday Email Marketing

The 6 Musts of a Successful Holiday Campaign

Holiday Marketing – Take Some Cues from 2015’s Trends

19 Inspiring Holiday Marketing Tips

Holiday Marketing Advice From Social Media Experts

Now go on and make make that money money.

Do you have other favorite resources? Let us know and we’ll post them here.


Best Marketing Automation Resources

Just getting into marketing automation or need some tips to make your marketing automation better?

We’ve pulled together some of the best resources and blog posts on marketing automation for you.

We’ll start with the basics; what is marketing automation, and what should you look for in a new automation tool?

How Marketing Automation Stacks Up – Campaign Monitor

What is Marketing Automation? – Hubspot

The Definite Guide to Marketing Automation – Neil Patel

Now let’s go into some companies/examples you can learn from:

6 Clever Triggered Emails

3 Awesome Examples of Behavior Based Marketing

9 Inspiring Examples of B2C Marketing Automation

The Virgin Experience Marketing Automation Story

And finally, what are some quick tips and tricks to make your marketing automation awesome.

13 Email Workflows you Should be Using

Leveraging Email Automation for the Holidays

The Best Email Integrations to Enhance Your Campaigns

Happy learning! Now go out and make some kick-ass marketing automation workflows.



Why Do So Many People Half A** Their Email Marketing?

We see it so often. Companies without a true email marketing strategy. Someone is owning email while also owning paid, maybe social, maybe 3 other things. They send email when someone tells them to, but there is no true strategy. They’re totally half-assing their email marketing.

Why? Because email marketing can easily be overlooked. If you aren’t already using email marketing with a very specific strategy, sometimes the benefits can be hard to see. Most people don’t realize that email marketing has proven over and over again to deliver a much higher ROI than most other marketing channels.

In fact, according to Campaign Monitor, email marketing shows a $38 return for every $1 spent.  Wowza!

So first things first, why are you using email marketing? This is the first step. Decide why and how you are going to use email marketing to support your business.

Are you using email to drive traffic? If so, you should be delivering emails to your list regularly. Promote content, promote pages on your site, entice people often to come to your site.

Are you using email to drive leads? Maybe lead gen is your main goal. Make sure you are using email to promote your webinars, any big meaty content pieces, quizzes, give-aways, etc.

Are you using email to directly impact sales? Maybe you’re a retailer and need to see a true return on every email sent. Make sure you’re communicating your sales, your new products, etc. often.

And through all of this, make sure you’re targeting the right part of your list. Sending every communication to every person on your list is not the way to go! That is classified as half-assing your email marketing.

Figure out your goal, and then figure out how to break apart your list for the best results.

Don’t promote a sale on women’s bikinis to all men, kids, and women on your list. Be smart, be targeted.

Stop half-assing your email. Figure out your goal. Figure out your targeting. Send better emails.




A/B Testing – Don’t Ever Stop Testing Your Emails.

A lot of people can get comfortable in their day to day email marketing.

Send a newsletter on the 1st of the month, send offers twice a month, send an email when there is a product announcement, etc.

They don’t put thought into how often, what they’re sending, what subject line they are using, etc.

They could be getting so much more out of their email marketing if they would just test.

Here are some things you should always be testing:

  1. Subject lines – get that open rate up! Be exciting, be daring, play around. “Announcement: X, Y, Z” doesn’t have to be your go-to.
  2. When you send – don’t send at 6am on a Monday just because you always have. Test the day and time you send to see when your audience is the most engaged.
  3. Format – image, content, CTA might work best, but it also might not. Change it up, see what people respond to.
  4. CTA – always use a button? is it always orange? Try switching it up. Maybe a blue button will spark interest, maybe green. TEST!

These are just a few things to start out testing. So stop doing the same ol’ thing in your email marketing, and start testing!

Want more info on how to test your email campaigns? Here are some great resources:





unbounce cta conf

Our Favorite Marketing Conferences

Whether you’re looking to stay up-to-date on the current marketing trends, get a little inspiration, or pick up a new skillset; here are some of the best marketing conferences to attend.

Well, at least in our opinion.

MozCon – Three days of forward-thinking, actionable sessions in SEO, social media, community building, content marketing, brand development, CRO, the mobile landscape, analytics, and more.

Unbounce CTA Conf – The CTAConf environment is about problem solving, knowledge sharing and improving your online marketing

SMX – Search marketing continues to be the biggest and most powerful form of digital marketing. Search Marketing Expo has been the leading conference for SEO & SEM professionals since 2007, helping thousands of marketing practitioners succeed with actionable tactics.

Seattle Interactive – Seattle Interactive is the definitive digital industry event in the Northwest. Thousands of attendees turn to SIC for big ideas, tactical content, and to connect with leaders from the region’s most influential and innovative companies.

Content Marketing World – Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.

Check them out, sign-up, preferably get your current job to sponsor you, and get better at what you do.




5 Awesome Email Marketing Examples

Get ready to get excited about these awesome email marketing examples!

We see emails in our inboxes everyday. Some make us ohhh and ahhhh, while others make us cringe.

Here are some emails that inspire the first feeling.

  1. Pizza Hut. Give me that for dinner, now. The offer is clear, the email CTA is clear, and the picture is rich. A+.

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2. Jack Daniels. They kill it with this email product announcement, the bottle and flavor is the center of attention.

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3. Seafolly. It honestly looks like I just clicked into their home page. The cohesiveness is exquisite.

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4. Showtime. They sure know drama. This announcement for a new season premier is amazing. It even gives us a way to explore the characters and get even more connected.

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5. Buzzfeed. Buzzfeed is the king/queen of storytelling and getting people to enter their site for a variety of reasons. Their emails feature bold images and just enough copy to entice you and pull you in.

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Want to see more amazing emails? Check out this gallery of email marketing campaigns and these “Really Good Emails”.